Solomon Strategic

In a world known for mega-conglomerates and deep specialization, Solomon Strategic is an anomaly.
For starters, it is anything but a mega-conglomerate; instead, you might think of it as a micro-conglomerate, given the solo practice is run by its founder, Robert Solomon, who with the assistance of his COO/CFO/CTO/wife, Roberta, pretty much runs the place on his own. And rather than claiming one area of expertise, Robert is a true generalist.

Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He also is an accomplished writer, published author, and expert speaker and workshop leader, who also is certified as an organizational and executive coach particularly skilled in job search.

As varied as these disciplines are, they share a single objective: they are about changing behavior of a company, a client, an employer, or a consumer.
If you have an assignment in need of behavior change—a strategy challenge, a writing project, a speaking engagement, a coaching issue—we suggest you consult with Robert. You can reach him at robert@solomonstrategic.com.

  • Robert Solomon


    Robert Solomon has devoted 25 years to marketing strategy and communication, 17 of which were with major national agencies, most recently as president.

    Robert is one of America’s most knowledgeable and respected client service executives, and is a frequent speaker and executive coach on account management.

    Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals.

    Robert has handled a wide range of consulting assignments, in both offline and online media, for more than a dozen clients, including Ammirati Puris Lintas, Cognitive Arts, Condé Nast, Draft Worldwide, Falconhead Capital, Gilbert and Partners, Initiative Media North America, Jordan Industries, PALAZZO Acquisition | Advisory, R/GA Interactive, Sotheby’s, Womenkind, and Y&R Brands.

    Robert previously was President and CEO of Rapp Collins New York, President of Direct and Interactive Marketing at Ammirati Puris Lintas, General Manager of FCB Direct West, and Senior Vice President of Bronner Slosberg Humphrey (now Digitas).

    In his 25+ years in the advertising business, Robert worked with a wide range of industry leading clients, among them American Express, Ameritech, AT&T, Cablevision, Citibank, Columbia Business School, Compaq Computer, DHL, General Motors, Johnson & Johnson, Kaiser Permanente, Levi-Strauss, MasterCard, Mercedes-Benz, Pacific Bell, Polaroid, Seagram, Standard Oil of Ohio, TSYS, UPS, VantageScore, and VISA. For many clients he pioneered brand-enhancing relationship marketing programs.


    In addion to 58 actionable “rules”, the new edition of The Art of Client Service includes an annotated list of 20 “must-read” books for client service people, an illuminating essay on “Why Client Service Matters,” and a well-crafted introduction by David Verklin, CEO of Carat Americas. To order the book from Amazon, click here.

    In addition to writing the current and previous editions of The Art of Client Service for Kaplan Publishing, he also wrote Brain Surgery for Suits, which was published in 2000 by Strategy Press. Many agencies and marketing firms use the books as account management training tools.

    Robert has conducted workshops and given talks on client service, direct marketing, discipline integration, agency search, and related topics for a wide range of organizations, including the Association of National Advertisers, Columbia University, the Direct Marketing Association, the Direct Marketing Educational Foundation, DM Days, Mercedes-Benz, Messner, and Omnicom.

    Robert’s blog, Adventures in Client Service, is written for a community of like-minded account people committed to providing smart, strategic, trust-based service to clients.

    Robert has a master’s degree from the University of North Carolina at Chapel Hill. His undergraduate degree is from George Washington University, in Washington, DC, where he graduated with honors, and as a member of Phi Beta Kappa. He has a certificate in organizational and executive coaching from New York University’s school of continuing and professional studies.

    Robert lives in Manhattan with his wife Roberta and their cat Sam, and with the world’s best dogs, Alvin and Molly.