In a world known for mega-conglomerates and deep specialization, Solomon Strategic is an anomaly.
For starters, it is anything but a mega-conglomerate; instead, you might think of it as a micro-conglomerate, given the solo practice is run by its founder, Robert Solomon, who with the assistance of his COO/CFO/CTO/wife, Roberta, pretty much runs the place on his own. And rather than claiming one area of expertise, Robert is a true generalist.
Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He also is an accomplished writer, published author, and expert speaker and workshop leader, who also is certified as an organizational and executive coach particularly skilled in job search.
As varied as these disciplines are, they share a single objective: they are about changing behavior of a company, a client, an employer, or a consumer.
If you have an assignment in need of behavior change—a strategy challenge, a writing project, a speaking engagement, a coaching issue—we suggest you consult with Robert. You can reach him at robert@solomonstrategic.com.
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Praise
“If I knew just how valuable Robert was going to be as a consultant, I would have encouraged him to go out on his own sooner. Of course we miss his day-to-day presence at the agency, but he’s made up for his absence by being indispensable in other ways.”
Martin Puris
Former Chairman, CEO, Chief Creative Officer
Ammirati Puris Lintas
CEO, Engine USA“Robert has handled a variety of critical, highly sensitive assignments that, frankly, we could not have completed on our own. In many cases, the value he added made the difference between success and failure. I’ve come to rely on his honest counsel and his superb judgement. In short, Robert is the ultimate trouble-shooter. He works smart. He works fast. He always delivers.”
Phil Palazzo
Former President, International Operations, Ammirati Puris Lintas
Founder, PALAZZO Advisory | Acquisition“Robert, as the saying goes, is someone I would pick to go to war with. Regardless of the business category, the difficulty of the problem or the product or service in question, as a working partner he would be my first, second, and third choice.
I’ve never failed to learn from Robert. His strategic insights, unlike most people’s, are truly insightful. He adds value, always. He speaks his mind. He never blows smoke. I’m convinced that extended exposure to Robert renders one smarter, happier, infinitely successful… and might even lower cholesterol.”
Mike Slosberg
Co-Founder
Vice Chairman/Chief Creative Officer Emeritus
Digitas“Much of Compaq’s success in the 90s to become the world’s largest PC maker can be traced directly to Robert Solomon. Even though he served multiple clients simultaneously, he immersed himself in our business, crafting a marketing strategy which leveraged general advertising, direct mail, and the web to seamlessly integrate long term brand building and immediate demand generation for all our product lines.
Robert always displayed an uncanny ability to navigate our often treacherous internal and external terrain, moving at the breakneck speed required in the high tech industry.”
W. David Vining
Former Director of Advertising and Direct Marketing
Compaq Computer
CMO, Storage Post“Robert is truly unique. His skills in both strategy and creative execution complement each other beautifully. It’s rare you meet, much less work with, such a gifted individual.”
Richard P. Shaw
Former CEO, Shaw Wunderman“Robert Solomon is one of the brightest minds in direct marketing today. His unique blend of analytical skill and creative talent consistently spawns break-through programs which are uniquely successful in building client business.”
John Loden
Former President
FCB Healthcare“Robert creates creativity combustion. He is both the flint and the fuel to finding highly creative solutions to marketing and communication problems. At Ammirati, everybody always said, ‘well, what does Robert think?’ I suspect lots of companies will do that now. I will.”
Robert T. Quish
COO
JWT North America“Robert Solomon is the best marketing consultant around for digital shops. He can engage in virtually all aspects of the marketing equation, from site development to customer proposition through analysis of the existing customer database.”
Brian Cauley
Founding Partner
Media I Q
