In a world known for mega-conglomerates and deep specialization, Solomon Strategic is an anomaly.
For starters, it is anything but a mega-conglomerate; instead, you might think of it as a micro-conglomerate, given the solo practice is run by its founder, Robert Solomon, who with the assistance of his COO/CFO/CTO/wife, Roberta, pretty much runs the place on his own. And rather than claiming one area of expertise, Robert is a true generalist.
Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He also is an accomplished writer, published author, and expert speaker and workshop leader, who also is certified as an organizational and executive coach particularly skilled in job search.
As varied as these disciplines are, they share a single objective: they are about changing behavior of a company, a client, an employer, or a consumer.
If you have an assignment in need of behavior change—a strategy challenge, a writing project, a speaking engagement, a coaching issue—we suggest you consult with Robert. You can reach him at robert@solomonstrategic.com.
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Client Service
Robert wrote the book on client service. No, we mean it, he really did write the book on client service.
It’s called, no surprise, The Art of Client Service, and it is so popular with advertising people at shops large and small, here in New York, across the country, and throughout the world, it is in the third printing of the second edition.
We could tell you more about the book, but instead suggest you visit the book’s website: www.artofclientservice.com. You’ll find loads of useful information and tools there, along with a commercial, a television interview, and a radio interview.
Robert teaches workshops on client service, plus works with individual account teams to solve particularly thorny client challenges. If you or your colleagues need help, call him.
