In a world known for mega-conglomerates and deep specialization, Solomon Strategic is an anomaly.
For starters, it is anything but a mega-conglomerate; instead, you might think of it as a micro-conglomerate, given the solo practice is run by its founder, Robert Solomon, who with the assistance of his COO/CFO/CTO/wife, Roberta, pretty much runs the place on his own. And rather than claiming one area of expertise, Robert is a true generalist.
Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He also is an accomplished writer, published author, and expert speaker and workshop leader, who also is certified as an organizational and executive coach particularly skilled in job search.
As varied as these disciplines are, they share a single objective: they are about changing behavior of a company, a client, an employer, or a consumer.
If you have an assignment in need of behavior change—a strategy challenge, a writing project, a speaking engagement, a coaching issue—we suggest you consult with Robert. You can reach him at robert@solomonstrategic.com.
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Commercial Writing
The best way to define “commercial” writing is to say what it is not.
It is not the writing of commercials. It is not print, radio, outdoor, digital, direct, or any other form of advertising that is the proper domain of a copywriter.
Robert Solomon is the first to tell you he is not a copywriter. But, if pressed, he will admit to being an author.
As an author, Robert is uncommonly adept at writing a point-of-view letter or email, or a presentation for new business. He is expert at crafting strategy recommendations. He has substantial experience as a speech writer. He’s good at descriptive material for a piece of collateral. He writes solid web content.
He is, in short, good at writing for commerce. Hence the term, “commercial writing.”
If you’re looking for someone to tackle a commercial writing assignment, talk with Robert.
