In a world known for mega-conglomerates and deep specialization, Solomon Strategic is an anomaly.
For starters, it is anything but a mega-conglomerate; instead, you might think of it as a micro-conglomerate, given the solo practice is run by its founder, Robert Solomon, who with the assistance of his COO/CFO/CTO/wife, Roberta, pretty much runs the place on his own. And rather than claiming one area of expertise, Robert is a true generalist.
Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He also is an accomplished writer, published author, and expert speaker and workshop leader, who also is certified as an organizational and executive coach particularly skilled in job search.
As varied as these disciplines are, they share a single objective: they are about changing behavior of a company, a client, an employer, or a consumer.
If you have an assignment in need of behavior change—a strategy challenge, a writing project, a speaking engagement, a coaching issue—we suggest you consult with Robert. You can reach him at robert@solomonstrategic.com.
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Executive Coaching
A friend and former colleague suggested that Robert add executive coaching to the roster of skills he offers his consulting clients. Like others in the business, this advertising executive had long depended on Robert’s counsel on a variety of professional issues, and suggested he offer these services to others.
Robert agreed, and went back to school to gain additional knowledge that would build on his nearly 30 years of marketing and advertising experience. He recently completed his studies and earned a certificate in organizational and executive coaching from New York University’s School of Continuing and Professional Studies. Robert now offers executive coaching to individuals to supplement the consulting work he does with organizations.
Robert works with clients at all levels — from C-level executives to those just starting out, in virtually every area expertise — account management , creative, production, media, planning, administration — to address real world problems in talent management, client retention, new business development, and related areas.
Robert’s goal is to achieve actionable results in the shortest time possible. To help arrive at a solution, he often adds consulting techniques to coaching discussions.
Sessions generally run about an hour, and can be by phone or in person, depending on the client’s preference. Costs are surprisingly reasonable.
If you’re thinking about retaining a coach, or have a problem in need of a solution, feel free to call or email Robert for a no-obligation discussion.
