In a world known for mega-conglomerates and deep specialization, Solomon Strategic is an anomaly.
For starters, it is anything but a mega-conglomerate; instead, you might think of it as a micro-conglomerate, given the solo practice is run by its founder, Robert Solomon, who with the assistance of his COO/CFO/CTO/wife, Roberta, pretty much runs the place on his own. And rather than claiming one area of expertise, Robert is a true generalist.
Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He also is an accomplished writer, published author, and expert speaker and workshop leader, who also is certified as an organizational and executive coach particularly skilled in job search.
As varied as these disciplines are, they share a single objective: they are about changing behavior of a company, a client, an employer, or a consumer.
If you have an assignment in need of behavior change—a strategy challenge, a writing project, a speaking engagement, a coaching issue—we suggest you consult with Robert. You can reach him at robert@solomonstrategic.com.
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New Business
A colleague once referred to Robert as “the deck swami,” so proficient is he at conceiving and creating a new business presentation that tells a story and leads to a win.
Robert, is, in fact, expert at using PowerPoint to serve as an effective new business prop(PowerPoint is never “the story;” you, your colleagues, and your thinking are the story). He also is equally adept at casting a team, helping it rehearse, and anticipating and prepping for the inevitable barrage of questions that will occur in the meeting.
If you’re working on a pitch and need some additional strategic and wordsmithing muscle, call Robert.
