In a world known for mega-conglomerates and deep specialization, Solomon Strategic is an anomaly.
For starters, it is anything but a mega-conglomerate; instead, you might think of it as a micro-conglomerate, given the solo practice is run by its founder, Robert Solomon, who with the assistance of his COO/CFO/CTO/wife, Roberta, pretty much runs the place on his own. And rather than claiming one area of expertise, Robert is a true generalist.
Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He also is an accomplished writer, published author, and expert speaker and workshop leader, who also is certified as an organizational and executive coach particularly skilled in job search.
As varied as these disciplines are, they share a single objective: they are about changing behavior of a company, a client, an employer, or a consumer.
If you have an assignment in need of behavior change—a strategy challenge, a writing project, a speaking engagement, a coaching issue—we suggest you consult with Robert. You can reach him at robert@solomonstrategic.com.
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Speech writing and public speaking
Robert’s first assignment as a consultant was as speechwriter to legendary creative director and copywriter Martin Puris, formerly Chair and CEO of Ammirati Puris Lintas, now CEO of Engine USA.
In addition to be being a gifted creator of speeches for others, Robert speaks and conducts workshops on direct marketing, marketing discipline integration, account management, and related topics for a wide range of organizations. He does book signings and Q&A sessions around the second edition of The Art of Client Service.
Some examples:
Book signings and Q&A sessions for MWW group and Kaplow Communications.
“Why Client Service Matters:” Address to Avenue A/Razorfish, San Francisco.
Address to [X + 1] senior management, New York.
Keynote at the first Hellenic account management conference, Athens, Greece, as part of Advertising Week for SE Europe.
Keynote to the Carat senior management conference, New York.
“Direct Marketing 101,” workshop for students in Columbia University’s Masters Degree in Strategic Communications.
“What Makes a Great Account Person,” presentation at DM Days New York.
“Managing Relationships,” seminar for senior account staff from Omnicom/DAS agencies.
“Everybody’s a Client,” presentation at Messner Vetere Berger McNamee Schmetterer / EURO RSCG.
“Avoid the Pitch from Hell,” presentation to the Association of National Advertisers, Advertising Management Committee.
