In a world known for mega-conglomerates and deep specialization, Solomon Strategic is an anomaly.
For starters, it is anything but a mega-conglomerate; instead, you might think of it as a micro-conglomerate, given the solo practice is run by its founder, Robert Solomon, who with the assistance of his COO/CFO/CTO/wife, Roberta, pretty much runs the place on his own. And rather than claiming one area of expertise, Robert is a true generalist.
Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He also is an accomplished writer, published author, and expert speaker and workshop leader, who also is certified as an organizational and executive coach particularly skilled in job search.
As varied as these disciplines are, they share a single objective: they are about changing behavior of a company, a client, an employer, or a consumer.
If you have an assignment in need of behavior change—a strategy challenge, a writing project, a speaking engagement, a coaching issue—we suggest you consult with Robert. You can reach him at robert@solomonstrategic.com.
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Website Creation
If you’re an entrepreneur establishing a reputation, or a firm seeking to better position itself in the marketplace, Solomon Strategic can help.
Our work begins with brand positioning. If you have one, terrific. If you don’t, we will create one, using a proven, well-developed methodology to arrive at a solution that not only makes the perfect elevator speech, but also serves to precisely and concisely describe why you are in business and how you differentiate from competitors.
Once there’s a positioning, Robert develops a creative brief to guide site development. From there, he works on site architecture to formulate a story, then writes material that captures the spirit of you and your firm. He partners with one of a handful of truly superb art directors to bring your site to life, then works with a website developer known for creating elegant code.
Robert also handles the all-important “housekeeping” on the assignment: building a schedule, developing and managing to a budget, meeting follow-up, and all other mundane but critical client service details.
Robert’s chief advantage is that he wears two hats: as the account person on the assignment, and as the writer. The benefit to you? Lower cost. Better content.
Need to create a site, or rethink the one you have? Call Robert.
